MAKE AN IMPRESSION

Make your customer’s heads turn with eye-level, programmatic display.

INTRODUCING THE iWALKER

iWalker technology enables your messaging to move with its audience. Unlike static media, its clever wearable design with facial detection delivers the right content to the right audience, where other media can’t reach.

The striking raised screen forms the centrepiece, bringing targeted, measurable content to life. Futuristic innovation meets friendly interaction: iWalker takes digital media to new heights.

REACHING THE RIGHT CUSTOMERS, WITH THE RIGHT MESSAGE.

Gone are the days of one shape fits all content. You need advertising media that’s dynamic, allowing you to change content depending on who is looking, how long they’re looking and when they’re looking. This is one of the iWalker’s greatest strengths. Enabled by the front-facing facial detection camera, you’ll be able to see a full report of who is looking and, as a result, be able to make informed decisions on your choice of creative in real time.

THE FEATURES

What makes the iWalker different is it’s technology. Built with advertisers, who require constant accountability from their ad spend, in mind; the iWalker provides advertisers with everything they need to make an outstanding impact from the outset.

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Supreme Sound & Vision

Set within its sculpted casing, iWalker’s edge-to-edge LCD screen provides a crystal clear HD experience and the world’s brightest sunlight-readable display. Integrated stereo speakers offer exceptional audio quality, with fingertip controls for volume and muting.

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Facial Detection

Gain a fresh understanding of your customers with facial detection software as standard with the iWalker. Build detailed profiles of ‘watchers’ split into 4 key demographic groups which can be visualised on our powerful data platform.

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Create & Control

Design your own digital advertising displays; add dazzling video and stunning imagery; stream dynamic social media content. Our cloud-based signage software gives you remote access to push real-time content to iWalker® advertising screens: a powerful creative edge that puts you in control of the data.

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Full Suite Analytics

Understanding your audience is easy with iWalker®, thanks to facial feature detection software that defines and reports four distinct age groups, emotional responses and gender. In combination with our iCam wide-angle HD camera technology, you’ll enjoy pixel-perfect audience viewing and analysis at your fingertips.

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Powerful Battery

Our unique flight-safe batteries can be hot-swapped on the job, making iWalker® ultra-efficient, while an LED control panel constantly monitors battery performance.

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Inspiring Interactivity

The iWalker® combines killer content with incentives, rewards and reputation-building. Using world-class gamification technologies, ‘must-see’ becomes ‘must-do’ through interactive moments that drive retail rewards and loyalty benefits; the kind audiences spread like wildfire via social media.

WHERE THE iWALKER
WORKS WELL:

The iWalker is one of our most flexible bits of kit. It gives advertisers the chance to move with their audience with a truly unmissable bit of experiential tech. Get guerilla with easy to deploy assets and remote content management systems. Use the power of programmatic with the ability to hot-swap content as and when your audience shifts. Below we’ve listed some of the iWalker’s most powerful applications.

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Events

Deploy iWalkers in the local area around your event and watch attendance soar. Event Management Teams: you’ll be happy to know that your attendees are more likely to engage with an iWalker because they’re manned. This makes the iWalker a great choice for directing attendees around an event, encouraging them to sign up for an app or pushing for extra revenue.

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Bridging the Online/Offline Gap

If you’re looking for advertising media that provides both the reach and impact synonymous with offline advertising and the transparency of digital, online advertising then look no further. The iWalker immediately starts to build a detailed profile on ‘watchers’ and provides you with everything you need to prove advertising effectiveness.

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Retail

The controlled environment of a shopping centre is the perfect stomping ground for the iWalkers but nothing beats the sheer volume of customers on the high street. Whichever avenue you decide on, the iWalker is ready. As an eye-level bit of digital out of home inventory (which is normally charged at a premium) it’s immediatly eye-catching and engaging. Truly unmissable.

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