Unmissable MEDIA

If you could put a billboard anywhere you wanted to, where would you put it?

INTRODUCING THE iVAN

Everything a billboard can do, the iVan can do better.

The striking, 3 LED screen iVan delivers your brand message with true impact. Grab the high street by the throat with an unparalleled platform for engaging content. Gamify your media with full connectivity to mobile devices and benefit from a full suite of support analytics triggered by facial detection software. 

Remote content management provides a programmatic approach to outdoor targeting, delivering responsive content to your audience. 

 

REACHING THE RIGHT CUSTOMERS, WITH THE RIGHT MESSAGE

Gone are the days of one shape fits all content. You need advertising media that’s dynamic, allowing you to change content depending on who is looking, how long they’re looking and when they’re looking. This is one of the iVan’s greatest strengths. Enabled by 360 facial detection cameras, you’ll be able to see a full report of who is looking and, as a result, be able to make informed decisions on your choice of creative in real time. 

 

THE FEATURES

The iVan boasts an impressive range of specifications that put it head and shoulders above other traditional, fixed out of home advertising inventory. Below you can find some of it’s most impressive features and most useful applications.

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FULL HD IMMERSION

With 3 full LED screens, you won’t have a single blind spot. Keep up with your audience as you reach them in places never before thought possible. Combine that with dolby stereo audio and you’ve got a platform for great content.

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RESPONSIVE CONTENT MANAGEMENT

Gone are the days of one size fits all content. With cloud based content management, we can remotely adapt the content your customers see to give you the best results. 

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FACIAL DETECTION SOFTWARE

Never again be left in the dark with full facial detection support on the iVan. Get a true understanding of your audience with a detailed profile of everyone who looked at your creative, providing full accountability and measurement.

WHERE THE iVAN WORKS WELL

An incredibly versatile bit of kit, the iVan can be relied on to push you and your brand towards it’s goals. The range of different applications we’ve seen from our clients is truly incredible. We’ve dropped in a few of our favourite uses for the iVan to get your creative, digital out of home advertising juices flowing.

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Guerilla Marketing Campaigns

If you could put a billboard anywhere, where would you put it? With a mobile asset like the iVan it becomes a question of when not where. We’ve seen clients harness the iVan’s mobility to great effect.

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Campaigns That Drive Results

We’re in the age of accountability. The iVan serves to bridge the gap between online and offline channels by providing the reach synonymous with offline media as well as the data and transparency that advertisers love about digital advertising.

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Responsive Campaigns

Advertising objectives are changing just as fast as your customers and the advertising media that can’t adapt won’t survive. The iVan, through it’s remote content management system, provides a programmatic approach to out of home advertising. 

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